Was Disney really planning to remove Olaf’s Frozen Adventure from theaters all along?
We shared earlier this week that Disney had asked theaters to remove the featurette Olaf’s Frozen Adventure from screenings of Coco after December 7th and to add more screenings with the extra time (Olaf runs for 22 minutes).
Entertainment Weekly is now reporting that Olaf’s Frozen Adventure was always scheduled to be a limited run, ending December 7th. A Disney representative said, “This was always promoted as a limited run so it’s not really a story – the end of our Olaf theatrical play is coming next week. All our ads and messaging called it as such.”
News/image source: ew.com